The Great Room workspaces to be rebranded as Industrious
The rebrand comes four years after US-headquartered Industrious– now a unit of CBRE– obtained homegrown The Great Room in May 2022. CBRE obtained full control of Industrious in January 2025.
Laborious plans to broaden its Apac portfolio by greater than 50% over the next 12 months, involving the launching of 3 new locations in Singapore this year. The pipeline belongs to a wider global expansion, with the firm intending to open up more than 60 new areas worldwide in 2026.
The Great Room presently runs 7 locations in Singapore, including offices at One George Road in the CBD, Ngee Ann City on Orchard Road, and Raffles Arcade on North Bridge Roadway.
The Great Room also currently operates 2 areas in Sydney, Australia; two in Bangkok, Thailand; and one in Hong Kong.
” Creating a single global brand links our team and members around the core values that have always specified us: costs friendliness, gorgeous design, and a true sense of belonging,” adds Gentry Long, head of state of Industrious.
The action will unify Industrious’ Asia Pacific (Apac) locations, previously running under The Great Room, right into its global network, the company stated in a June 17 launch.
” At the core, The Great Room and Industrious share the similar belief that work need to really feel human,” states Su Anne Mi, handling director for Industrious Apac and co-founder of The Great Room. “That theory is what defined The Great Room throughout Apac, and it continues under the Industrious brand.”
Properties under hospitality-led workplace contractor The Great Room– extending Singapore, Hong Kong, Bangkok and Sydney– will run under the Industrious label, effective July 1.
The three brand-new areas slated to open in the city-state this year are at Keppel South Central on Hoe Chiang Roadway, Shaw Tower on Beach Road, and Stamford Place and Stamford Road.
