APAC Realty expands ERA franchise into Hong Kong
According to Marcus Chu, CEO of APAC Real estate, the team’s entry right into Hong Kong comes with a “calculated and suitable time, in the middle of renewed client confidence and improving industry sentiment”.
Through this expansion, APAC Real estate’s network will grow to more than 21,900 consultants across 14 Asia-Pacific countries. The Hong Kong franchise business– ERA Hong Kong Morning Dragon– are going to be led by Michelle Chan and Benny Wong, both experienced experts with over three decades of experience in financial and cross-border realty.
Under the contract publicized on Oct 28, HKMD is going to carry working rights over ERA member broker offices in Hong Kong for a three-year term starting Jan 1, 2026. APAC Realty keeps the option to restore the arrangement for an additional three years, based on particular legal situations.
ERA HKMD’s Chan says the partnership “shows our dedication to keeping in the lead of market trends and reinforcing our competitive edge”. She adds that ERA’s global system will allow the firm better address the progressing needs of Hong Kong buyers.
Chu includes that the development will certainly allow APAC Realty to better serve clients seeking to expand their property profiles beyond Singapore. “The mix of global consistency and local information will certainly generate our results across the area,” he says.
Hong Kong’s estate market has been revealing indications of rehabilitation this year, sustained by the elimination of real estate stamp responsibilities, easing home loan rates and enhancing cost.
Singapore-based realty providers APAC Real estate, with its subsidiary brand ERA, has signed a franchise business agreement with Hong Kong– acquired real estate and financial services firm Hong Kong Morning Dragon Company (HKMD).
